Beyond classic with Pantone's Color Blue of 2020

by - Monday, March 02, 2020

The sky at dusk – it's not a midnight blue, it's thoughtful, but it's not so deep and mysterious. It speaks to our feelings of anticipation when you think about the sky at dusk, the day isn't over. You're thinking, what's ahead of us? It's reassuring, but thought-provoking. It highlights our desire for this dependable, anchoring foundation on which to build as we cross the threshold into a new era. We're living in a time that requires trust and faith and confidence. We all see this blue sky and can relate to it, it's approachable. ~ Laurie Pressman, Vice President of the Pantone Color Institute

Surrounded by a palette of cool blues and an array of warm and soothing shades, thoughtful and meditative PANTONE 19-4052 Classic Blue helps induce a gently calming effect and feelings of peaceful tranquility to the human spirit.

Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Classic Blue color highlights the desire for a dependable and stable foundation from which to build as we cross the threshold into a new era.

We are living in a time that requires trust and faith. It is this kind of constancy and confidence expressed in the color, a reliable and dependable blue hue we can always rely on. Imbued with deep resonance, the color provides the anchoring foundation.

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted Classic Blue color lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.

When 80% of human experience is filtered through the eyes, we understand that the choice of color is critical. The process of color selection should never be an after-thought.

Imprinted in our psyches as a soothing color, Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser-like clarity, the color re-centers our thoughts. A relative blue tone Classic Blue fosters resilience.

A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking, challenging us to think more deeply, increase our perspective and open the flow of communication.

With many of us feeling wholly overloaded and perpetually stressed due to our 24/7 lifestyles and our anxiety about the future, wellness and an emphasis on self-care, which keeps us comfortable and healthy, has become a big focus. Blue foods and beverages, including Classic Blue like shades, are rich in anthocyanins, helping to build a solid foundation that acts as a form of protection for good health.

In our quest to reduce environmental impact, we are looking for materials and products that are organic and untreated. Reflective of indigo bearing plants and dyes, Classic Blue plays into the consumer desire for natural ingredients and sustainability. 

Each season the team at the Pantone Color Institute creates the Pantone Fashion Color Trend Report, a color overview highlighting the top colors fashion designers showing at NY Fashion Week will be featuring in their collections for the upcoming season. With color on the catwalk, a vital indicator of the color stories we can expect to see showing up across all areas of design, the Pantone Fashion Color Trend Report is an easily accessible guide to the season's most important color trends.

We are going beyond classic with Pantone's selected color of the year for 2020... xoxo-Sonya

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