Costume designer, Catherine Martin collaborated with current fashion icon Muiccia Prada to create many of the ladies' ensembles. Original sketches from the Mui Mui and Prada archives were translated into the glamor and opulence of Daisy's wardrobe. "Our collaboration with Prada recalls the European flair that was emerging amongst the aristocratic East Coast crowds in the Twenties," concedes Martin. "The fashions of the time saw the development of a dichotomy between those who aspired to the privileged, Ivy League look of wealthy Long Island and those who were aspiring to European glamor, sophistication and decadence. Our collaborations with Prada reflect the collision of these two aesthetics."

Ivy League indeed, Mr. Jay Gatsby. His dapper gentleman looks inspired a limited edition collection from Brooks Brothers, who produced the majority of pieces for the male movie cast.